10/27/2016

Bitcoin Tops List of Paid Keywords Sought by Retail Brokers.


Bitcoin is the most sought after paid keyword by online FX, binary options, and CFD trading firms, as revealed today by Finance Magnates Intelligence Department, here to help brokers decide where to invest their precious marketing resources.

The top five paid keywords are ‘bitcoin’, ‘binary trading’, ‘stock market’, ‘CMC’ and ‘+500’. People interested in the stock market are obviously a demographic that will be the main target for CFD brokers and anyone searching for binary trading is primed for binary options companies. CMC and Plus500 are leading brokers in the UK and therefore competitors will try to reach their clientele and draw them to switch.

Bitcoin is therefore not just the only asset on the list, beating out gold and oil that are always very popular terms, but the only one not directly associated with traditional online trading. This shows that retail brokers understand that cryptocurrency traders are the new generation of traders and not a passing fad

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