Online Gambling affiliates come under scrutiny in the UK for customer personal data usage

News that the UK's Information Commissioner's Office (ICO) is targeting hundreds of online gambling marketing agencies and affiliates“believed to be using people's personal details to promote online gambling websites” has caused a notable outcry among UK affiliates and is part of an ongoing regulatory drift that has been fermenting for some period in the UK.
 Certain spam messages from online gambling marketing companies will no longer be tolerated by the UK. Today more than 400 letters went out from the Information Commissioner's Office (ICO) to companies the watchdog agency believes are improperly spamming customers via text messages and emails.